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Established in 1981, Giordano is one of the best known and established apparel retailers in the Asia Pacific region, employing approximately 5,900 friendly staffs with around 2,100 stores operating in more than 30 territories worldwide. Giordano embodies today's contemporary lifestyle choices - simplicity in design and quality in substance. Our total commitment to superior service and outstanding quality and value has enabled the company to successfully grow the brands Giordano, Giordano Ladies, Giordano Junior, BSX, and Beau Monde. The essence of Giordano is to provide relevant, essential and timeless fashion for all; and to develop apparel for everyone regardless of ethnicity, nationality or culture, truly illustrating our brand value - World Without Strangers.
Giordano Junior is a kid's casual wear brand for children between 3 to 14 years. Launched in 1998, by the region's leading apparel brand, Giordano, the brand was founded under the same principles, Quality, Knowledge, Innovation, Service and Simplicity. The range is designed for children at play, with a sporty and fun attitude and offers parents an easy clothing solution for their children. Giordano Junior clothes are robust, colorful and easy to care for. With its own brand mascot, a friendly cow, Giordano Junior is designed around kids which is reflected even in the store.
Launched in 1999 as a value-oriented basics brand, Bluestar Exchange was re-branded to BSX in 2007.A youth-oriented fashion brand that presents the values of courage and justice, with 'Victory or Nothing' slogan advocating 'courageous spirit'. Regular renewal of spokespersons and store image has successfully transformed BSX into a stylish and trendy youth brand.
